Credentials
- Chartered Marketer (MCIM)
- Fellow of the RSA
- HubSpot Partner Advisory Council — AI (2025 & 2026)
- Editorial board, Applied Marketing Analytics
- Two published journal papers
- CIM Level 6 AI module tutor
- University guest lecturer
About
I'm Martin Broadhurst
I've been implementing HubSpot since 2012 and training teams on practical AI since it became a boardroom conversation. I work as an independent consultant — when you hire me, you get me: the same senior person who scopes the work delivers it, from first call to final training session.
My sweet spot is established SMEs — companies buying or expanding HubSpot Pro, and leadership teams who want AI capability their people will actually use.
The trust stack
Credentials & recognition
Recognition
- HubSpot Gold Solutions Partner
- Zapier Silver Certified Partner
- UKAI Official Member
- EMC Business Awards Winner 2025/26
- East Midlands Chamber member
- Marketing Derby Bondholder
Speaking
Keynotes & conferences
I speak internationally on AI and marketing — from MAICON in the US to conference stages across the UK. If you need a speaker who can make AI concrete for a business audience, get in touch.
Excellent session, really enjoyed it! Very engaging
This was probably my favourite talk of all
The session was extremely valuable and the speaker was able to tailor the strategic advice to both new and experienced AI users within our group.
MAICON — Marketing AI Conference, Cleveland How it connects
One joined-up system
HubSpot, AI, automation and training aren't four separate projects to me — they're one connected system. Your CRM holds the data, automation handles the repetitive work, AI makes your team faster, and good training makes all of it stick.
How I work
One expert — here's how delivery stays safe
Hiring one senior person instead of an agency raises fair questions about capacity and continuity. This is how I keep the work dependable.
Alongside your team, not over it
I partner with your internal IT and any agency you already work with. I lead the HubSpot, automation and AI side and keep the wider project honest — I don't try to replace people who already know your business.
Documented and handed over
Written guides, process docs and a clean handover are part of every engagement. The portal ends up genuinely owned by you and your team, not locked in my head.
Honest scoping
If a job genuinely needs a bigger team than one person, I'll tell you at the first call and help you find the right shape for it. I'd rather say no than over-promise and let delivery slip.
Direct access, start to finish
You work with me throughout — the same senior person who scopes the work delivers it. No account managers, no being passed to someone more junior once the contract's signed.
I host the Artificially Intelligent Marketing Podcast, and I build with AI too — Archivers.ai and PlanningConstraints.com are mine.