Martin Broadhurst
HubSpot Gold Solutions Partner badge HubSpot GoldSolutions Partner

HubSpot & AI Consultant

HubSpot for your data. AI for your team

If your pipeline still lives in spreadsheets, your team copy-pastes between systems all day, and the Copilot licences you pay for sit unused — I fix the whole picture. I implement the system and train the people who use it: one relationship, not two suppliers.

Partnerships & awards

HubSpot Gold Solutions PartnerZapier Silver Solution PartnerUKAI Official Member East Midlands Chamber Business Awards 2025/26 Winner
2012 Working with HubSpot since
300+ Businesses trained in AI

Services

Three ways to work with me

HubSpot Consultancy

End-to-end HubSpot delivery for SMEs — from first migration to advanced automation.

  • Implementations & migrations
  • Data models & automation
  • Training & AI-in-HubSpot
Explore HubSpot consultancy

AI Training & Consulting

Practical, hands-on AI capability for leadership and teams — not theory decks.

  • Copilot 365, Claude, ChatGPT & Gemini workshops
  • Exec AI literacy briefings
  • AI agents & strategy
Explore AI training

Automation & Integration

Your systems, actually talking to each other — so data moves itself and your team stops copy-pasting.

  • Zapier, n8n & HubSpot workflows
  • Two-way system integrations
  • AI steps in the loop
Explore automation

How it fits together

One joined-up system, not four projects

HubSpot, automation, AI and training aren't four separate purchases — they're one connected system. That's why I deliver all of it, not a slice.

Selected work

Proof, not promises

A spread of scale and discipline — a multi-entity rollout, an AI programme, and a lean charity data model.

Events & Conferences

GL Events Group

A unified HubSpot ecosystem across three UK group entities — migration, automation and training for two sales teams.

3 companies, one pipeline

Read the case study

Lighting Manufacturer

Luceco

Executive AI literacy for the SLT, then hands-on Copilot training for HR — presentations, data analysis and live agent demos.

Leadership teams, AI-ready

Read the case study

Perinatal Support (CIC)

Connected CIC

A GDPR-conscious data model for perinatal casework and volunteering — smart use of tickets and association labels on a lean licence.

One data model, every caseworker

Read the case study

All case studies

Who I work with

I work across B2B — manufacturing & engineering, professional services, and IT and technical businesses.

Baltex and Luceco in manufacturing · Springfield Advisory and Worcester Lloyd in professional services · GL Events, where I trained 300+ people across an international group.

Clients I've worked with

  • GL Events
  • Luceco
  • Baltex
  • Havspro
  • Worcester Lloyd
  • Springfield Advisory
  • Student Roost
  • Spacio Tempo
  • Connected CIC
  • New England Biolabs
  • Lewden
  • University of Derby
  • Respectful Care
  • Bluebells
HubSpot's working great for us. It's the best CRM we've ever had.
Managing DirectorBaltex
Martin Broadhurst

About

One expert. Start to finish.

I've been implementing HubSpot since 2012 and training teams on practical AI since it became a boardroom conversation. When you hire me, you get me — the same senior person on every call, every build and every training day.

  • Chartered Marketer
  • HubSpot Partner Advisory Council — AI
  • Fellow of the RSA
  • Keynote speaker

More about me

How I work

One expert, no surprises

Working with one senior person raises fair questions about capacity and continuity. Here's how I keep delivery safe.

Alongside your team, not over it

I partner with your internal IT and any agency you already use — I lead the HubSpot and AI side and keep the rest honest, rather than trying to replace people who already know your business.

Documented and handed over

Written guides and a clean handover are part of every engagement. The portal ends up owned by you and your team — not locked in my head.

Honest scoping

If a job genuinely needs a bigger team, I'll tell you at the first call. I'd rather say no than over-promise and let delivery slip.

Direct access, start to finish

You work with me — the same senior person who scopes the work delivers it. No account managers, no handoffs to someone junior.

More about how I work

Insights

From the blog

HubSpot, AI and the practical middle ground between them.

Read the blog

I build with AI, not just talk about it

Two products of my own — proof the advice is grounded in the doing.

About my products

Let's work together

Book a free call — I'll tell you honestly what your setup needs, even if it isn't me.

Book a call