Martin Broadhurst delivering AI training to a team

AI Training · ChatGPT

ChatGPT training for your team

Past the novelty and into dependable daily use — prompting, Projects, company knowledge, custom GPTs, workspace agents and Codex.

In plain terms: the day your team stops treating ChatGPT as a party trick and starts trusting it with real work — with the accuracy and data questions answered rather than avoided.

Curriculum

Eight modules, built on a competency spine

A full day covers all eight. A half-day executive briefing takes modules 1, 6 and 8 at leadership altitude — delegation, verification and policy.

My sessions are built on a four-competency spine rather than a walk through a product's feature list — because prompting is only about a quarter of the skill, and feature tours do not survive contact with a Monday morning.

  1. Delegation Knowing which work to hand over, and which to keep.
  2. Description Asking for it in a way that gets the right thing back.
  3. Discernment Judging what comes back, including when it is confidently wrong.
  4. Diligence Using it responsibly — sources, disclosure, data and accountability.

Those four competencies will be familiar if you have read the open AI Fluency framework published by Anthropic with Prof. Rick Dakan and Prof. Joseph Feller — I reference it because it is good, public research and it matches what I see in the room. The curriculum, exercises and materials on the day are my own, and the spine is deliberately vendor-neutral: I teach the CIM's Level 6 AI module, and what changes between my four platform days is the tooling underneath, not the teaching.

  1. Delegation — past the novelty

    Most teams have played with ChatGPT and stalled at “clever but unreliable”. That is usually a delegation problem rather than a model problem: the wrong tasks were handed over. We fix which work goes to it before touching a prompt.

  2. Description — prompting for dependable output

    Role, context, constraints, examples and iteration. Written down, practised on your own work, and turned into a prompt library your team keeps rather than a knack one person has.

  3. Description at team scale — Projects and company knowledge

    Persistent project workspaces with their own files and instructions, so ChatGPT stops starting from zero every morning and starts working from how your organisation actually does things.

  4. Description, packaged — custom GPTs

    Building a GPT for a task your team repeats weekly — bid responses, tone-of-voice checks, first-draft reports — and sharing it properly across the workspace so it becomes an asset rather than a bookmark.

  5. Discernment — data, files and defensible answers

    Uploading spreadsheets and documents and getting an answer you can defend in a meeting, including how to check the working before you rely on it.

  6. Discernment — hallucination and verification

    What the model is doing when it invents a citation, which tasks it is genuinely unsafe for, and a verification habit your team can actually apply without killing the speed benefit.

  7. Delegating bigger units — workspace agents and Codex

    Where ChatGPT goes beyond a chat window: multi-step agent work, and Codex for the analytical and technical members of the team.

  8. Diligence — governance, data and an AI-use policy

    Business and Enterprise data handling, what must never be pasted in, disclosure norms, and a usable AI-use policy your legal and IT people will sign rather than argue with.

The day itself

How a training day runs

A typical on-site workshop day. It flexes around your team, but this is the shape.

  • 09:30 Why ChatGPT has disappointed so far, and the two habits that fix it.
  • 10:15 Prompting workshop on everyone’s own real tasks — building the shared prompt library as we go.
  • 11:15 Projects and company knowledge: setting up a workspace that knows your business.
  • 12:30 Lunch.
  • 13:15 Data and document clinic with your own sanitised files.
  • 14:15 Building a custom GPT for a job the team repeats every week.
  • 15:15 Accuracy, verification and the AI-use policy conversation.
  • 15:45 Three committed use cases each and a 30-day plan. Close at 16:00.

Formats & pricing

However your team learns best

Real numbers, not “contact us for a quote”. Prices are per session, exclusive of VAT, and cover a normal-sized team — the instant quote gives you your exact figure in about a minute.

From £1,250

Executive briefing

A half-day literacy session for leadership: capabilities, risks, and where to move first. Built for people who have to make the call, not operate the tool.

From £2,500

Team workshop day

Morning fundamentals, afternoon hands-on with your real work — your documents, your processes, your sanitised data. People leave using it.

Monthly retainer

Embedded support

Adoption help, agent building and office hours after the training lands. The part that turns a good day into a changed habit.

Proof

Delivered, not theorised

Generative-AI and ChatGPT engagements with national operators and technology businesses.

Student Accommodation

Student Roost

A full generative-AI training day: literacy in the morning, team workshops on a live brief in the afternoon.

Sceptics to daily users

Read the case study

Health & Safety Technology

Havspro

Legacy CRM to Marketing Pro with AI-assisted content operations — plus ChatGPT and HubSpot training.

AI-assisted content operations

Read the case study

I train on ChatGPT, Copilot, Claude and Gemini, and I resell none of them. That is the whole point — you get the recommendation that fits your work, not the one that pays commission.

Questions

The things people ask before booking

Do you deliver corporate ChatGPT training on-site?

Yes — on-site anywhere in the UK, with travel included in the quoted price for mainland Britain. Remote works well for executive briefings and follow-ups; for a hands-on workshop day, being in the room is materially better.

Our people already use ChatGPT. Is training not a bit late?

It is usually the opposite — teams who already use it get more from a day than teams who do not, because they arrive with real frustrations rather than curiosity. It also surfaces the shadow-IT problem: people using personal accounts for work data. Better to find that in a training room than in an incident report.

Is our data safe on ChatGPT?

On ChatGPT Business and Enterprise, your data is not used for model training by default, and Enterprise adds SSO, admin controls and retention settings. The practical risk is people using personal free accounts for work material, which no vendor setting can fix. That is a policy and habit issue, and module 8 deals with it head-on.

ChatGPT or Copilot or Claude — which should we standardise on?

It depends on where your work lives, and I have no reseller relationship with any of them so the answer is genuinely open. If you live in Microsoft 365, start with Copilot. If your value is in long documents and reasoning, look hard at Claude. ChatGPT is the strongest generalist and usually the easiest to get broad adoption on. Plenty of organisations run two on purpose. A comparison briefing for leadership is a common first engagement.

Can you train non-technical teams?

That is most of the work. The Student Roost day took a marketing team from scepticism to daily use; the Luceco sessions covered HR and the senior leadership team. No technical background is assumed at any point.

How many people can attend?

A hands-on workshop day works best at 8–14 people so everyone gets real practice time. Executive briefings work at any size. For wider rollouts: one leadership briefing plus repeated department workshops.

What do we get afterwards?

The prompt library and any custom GPTs we built on the day, three committed use cases per person, and a 30-day plan. Embedded support afterwards is optional and is where most of the lasting behaviour change happens.

Can we use apprenticeship levy or public funding for this?

No — I am not a levy provider or a registered training body, and I would rather say so plainly than send you round the houses. If funded training is the priority, an apprenticeship route through a registered provider is a genuinely good option and will cost you less. What I do is a different purchase: one senior specialist, on site, changing how your team works within a day or two, invoiced as a normal consultancy engagement. People come to me when they need the capability this quarter rather than next year.

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Half-day executive briefings from £1,250, full workshop days from £2,500, UK travel included — build your exact quote instantly. Prefer to talk it through first?

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