HubSpot Service Pro · Sales Pro · Marketing Pro
GL Events Group
Events & Conferences
The result
3 companies, one pipeline
Services in this engagement
The challenge
GL Events operates across multiple entities within the UK group — GL Events (UK), Stadia by GL Events and Flow Power Solutions. They needed a unified CRM to replace a legacy system and improve visibility, forecasting and team collaboration across sales and service operations.
At a glance
- Entities unified
- 3 — GL Events (UK), Stadia by GL Events, Flow Power Solutions
- HubSpot hubs
- Service Pro, Sales Pro, Marketing Pro
- Teams trained
- 2 separate sales teams
What I did
- Data migration & ETLComplete extraction and transformation of legacy system data.
- Data model designCustom objects and field structure optimised for events operations.
- Workflow & automationPipeline automations, activity logging and approval workflows.
- Custom views & interfacesTailored record layouts for different user roles.
- Website integrationSeamless connection with the new website built by an external agency.
- Training & enablementComprehensive training delivered to two separate sales teams.
- Multi-entity deploymentConsistent implementation across GL Events, Stadia and Flow Power Solutions.
Results
- One unified pipeline across all 3 entities' sales and service teams — replacing 3 separate legacy setups
- Reduced time to manage deals and customer accounts
- Better forecasting accuracy
- Streamlined workflows and automated manual processes
- All three entities operating on one unified CRM platform
In their words
Broadhurst Digital were brilliant at scoping out exactly what we needed.
We’ve seen a massive ROI… It’s been a game-changer.
UK Group Marketing Manager, GL Events