Generative AI Training
Student Roost
Student Accommodation
The result
Sceptics to daily users
Services in this engagement
The challenge
Student Roost's marketing team wanted to understand generative AI and how to apply it practically to their work — particularly content creation and marketing tasks.
At a glance
- Format
- 1-day programme — AM literacy session, PM team workshops on a live brief
- Audience
- Marketing team
What I did
- Morning: AI literacy sessionWhat generative AI is, how to prompt, and its capabilities and limitations.
- Afternoon: interactive workshopsBrief-based teams, hands-on tool exploration and team presentations.
- Practical applicationReal-world marketing scenarios and use cases.
Results
- A highly engaging and educational training day
- Participants left with practical AI skills
- Sceptical team members became enthusiastic AI users
- The team now incorporates AI into daily routines
- Clear ROI through behavioural change and adoption