HubSpot Marketing Pro
Havspro
Vibration Monitoring & Measurement
The result
Deals visible, content faster
Services in this engagement
The challenge
Havspro needed to migrate from a legacy CRM and marketing automation platform to a modern, integrated solution — while improving content velocity and marketing effectiveness.
What I did
- CRM migration & ETLComplete data migration from the legacy platform.
- Data model designOptimised for their sales and marketing operations.
- Marketing automationNew automations, sequences and lead scoring.
- Forms & landing pagesModern lead-capture infrastructure.
- AI content strategyAn integrated AI service for rapid blog publishing and research content.
- TrainingChatGPT and HubSpot training for the marketing and sales teams.
Results
- Better sales visibility and deal predictability
- Significantly improved content production speed
- A more intuitive interface for the sales team
- A sceptical team member became an enthusiastic adopter
- The CRM valued for deal management and account oversight, not just admin